personalIZED performance coaching



  • Feel stuck and frustrated and want to break through to a new level?

  • Feel like you’re settling for average when you’re meant to be great?

  • Feel like you’re settling for "great" when you can be truly extraordinary?

I've experienced firsthand what it's like to know deep down that you're playing small or settling for less in important areas of life, despite being a high achiever. It siphons your confidence, which erodes your performance, which further degrades confidence, and the vicious circle goes on and on. So how do you get out of it, and create unshakable confidence and breakthrough performance? By understanding how to mobilize the hero within.

If you’re not playing at the level you’re capable of, I can promise you it’s related to these two factors:

  1. Your psychological strategy and mindset

  2. The systems you’re currently running

And they’re keeping you from the very life you desire — the one that is yours for the taking.


  • Seek out expert coaching on mental training and mindset mastery

  • Implement the most powerful performance systems tailored for the hero within

… I can promise you this: that hero is going to show up quickly. You’re going to break through. You’re going to experience life at a whole new level. And you’re going to love who you’ve become and what you’re bringing to the world.

Personalized peak performance systems are absolutely indispensable for people who have the drive and courage to live, work, create, and compete at the highest levels they're capable of.

Sadly, most people don't choose this road... but there are still a few of us out there who can't imagine traveling any other.

What kind of person are you?

Is the prospect of settling where you’re at even an option? Is having a good life — and being a good person — good enough?

God, I hope not…

I hope you’re the kind of individual who simply won't accept less than your very best, and the very best of what life has to offer you and those you love.

If that doesn’t describe you to a T, this is not the right place for you. Mediocrity has no home here — Warriors only, please.

The fact is, having world-class coaching and performance systems in place is a must for anyone who’s actually serious about living a legendary life: and people who play at that level have coaches to help them get there.

What level are you committed to playing at?

Regardless of what you're looking to create in your life right now: greater freedom; more energy; more time; better connection with loved ones; advancing your career; bettering your health; enhancing athletic performance — Getting the mental game right is always the first matter of business. The second is adding powerful systems on top of a world-class psychology.

Without both of these in place, you're toast. With them, you’re a force to be reckoned with… an unstoppable force.

Who is coaching you?

The specialized one-on-one coaching available through Bergford Performance Systems is purpose-built for Athletic Executives, CEOs, and Business Owners, as well as other elite-level performers who are committed to continual growth, challenge, and breakthroughs. If you are ready for your next breakthrough, click the “BOOK A CALL” button below.

Click here to book your “No BS” call with Brian!

Book your 10-minute “No BS” call with me today. This call is all about finding out if we're a good fit and nothing is for sale.
If we feel we’re a good match, we’ll book a separate call to talk strategy. And if it’s not the right fit,
I’ll do whatever I can to help point you in the right direction.

Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.
I have learned a deep respect for one of Goethe’s couplets:
Whatever you can do, or dream you can, begin it.
Boldness has genius, power, and magic in it!
— William Hutchison Murray


Just announced!

I’m thrilled to be offering this Masterclass I’ve been crafting for many months, based on years of experience working with the subject matter. It was purpose-built for athletically inclined, busy high-performers who are self-directed but have stalled out and want to get back — and stay —
at the top of their game.

For a very limited time I’m offering this inaugural running of the course at a reduced rate.
The first class begins in June. After that, the price goes up significantly,
so if you want in, now’s the time!

Performance Reignited Masterclass

This 8-week long course is engineered to help top performers who’ve found themselves in a slump, or are experiencing burnout, get back to the top of their game. I walk you through a powerful and proven system that will help you reconnect with what’s most important, while recalibrating your personal performance.

For information on Speaking or Consulting services, click the button below.